Our Story
Dressed in
Purpose
Born in Mumbai. Inspired by India. Built for the world. LUXE is more than a clothing store — it's a philosophy of dressing with intention.
Who We Are
A Store Built on Obsession
LUXE started in 2012 as a 400 sq ft showroom in Bandra West, Mumbai. Founder Ananya Mehta had spent over a decade as a fashion editor, watching her readers struggle to find clothing that felt truly premium without requiring a foreign shopping trip or a luxury-brand price tag.
So she built it herself. Starting with a hand-curated selection of 30 styles sourced from Italy, Japan, and India's own heritage textile regions, LUXE quickly earned a devoted following among stylists, architects, and creatives who valued craft over logo.
Today, LUXE houses over 500 styles across Women, Men, and Kids, with an in-house label made in collaboration with artisan communities from Varanasi, Lucknow, and Jaipur. Every piece is chosen or designed with one question in mind: would we be proud to wear this ourselves?
What We Stand For
Our Values
Uncompromising Quality
Every piece in our collection is sourced from certified mills and crafted by skilled artisans. We never cut corners — from the thread count to the final stitch.
Conscious Fashion
We partner with suppliers who share our commitment to ethical labour and sustainable practices. Luxury shouldn't cost the earth.
Customer First
From personalised WhatsApp ordering to our no-questions-asked return policy, every decision we make starts and ends with you.
Community Rooted
Born in Mumbai, built for India. We celebrate local craftsmanship and work with weavers, embroiderers, and dyers across the country.
Our Journey
Thirteen Years of LUXE
The Beginning
LUXE opens its first 400 sq ft showroom in Bandra West, Mumbai, with a curated edit of 30 styles.
First Collection
We launch our own in-house label, working with weavers from Varanasi and embroiderers from Lucknow.
10,000 Customers
Word-of-mouth growth takes us past 10,000 loyal customers — entirely without paid advertising.
Going Digital
We launch WhatsApp ordering, making it effortless for customers nationwide to shop our collections.
New Showroom
A larger, redesigned flagship opens — 3,000 sq ft of curated luxury in the heart of Bandra West.
Online Store
LUXE goes fully digital with this website — bringing our premium experience to every corner of India.
The People Behind LUXE
Meet the Team
Founder & Creative Director
Ananya Mehta
Former fashion editor with 15 years at leading publications. Ananya launched LUXE with a single belief — that premium fashion should be accessible to every Indian household.
Head of Design
Vikram Nair
Trained at NIFT Delhi and mentored in Milan, Vikram brings a global sensibility to every collection while keeping each piece rooted in Indian craftsmanship.
Operations & Customer Experience
Preethi Rajan
Preethi built our WhatsApp-first ordering system from the ground up. She obsesses over packaging, delivery times, and every touchpoint of the customer journey.
The LUXE Standard
Craft at Every Step
Material Sourcing
We visit mills in Italy, Japan, and India personally. If we wouldn't wear the fabric ourselves, it doesn't make the cut.
Artisan Production
Each garment is made by skilled craftspeople in certified workshops with fair wages and safe working conditions.
Quality Control
Every piece passes a 22-point inspection before it reaches you. Stitching, finishing, colour-fastness — nothing is overlooked.
As Seen In
Vogue India
"One of Mumbai's best-kept fashion secrets."
Harper's Bazaar
"The label redefining accessible luxury in India."
Elle India
"A masterclass in understated elegance."
Femina
"The store every style-conscious woman needs to know."